Videos are a great way to capture people’s attention. It is great for demonstrating informational and educational content. It is also an excellent way of showcasing and marketing. There are many perks of creating videos when the videos are great.
However, not many people are able to create great videos, especially for online consumption where the competition is abundant. In this article, we would like to share a few tips and tricks on how you are able to create amazing videos for online consumption.
Have a Solid Concept
What makes a video great is the idea and the story behind it. On top of that, you also need a good and solid concept that you can stick with. Therefore, creating a shooting script and a storyboard before you shoot the video will really help you out in the visualization of the video. It will also make it easier for you to know the B-roll footage that you will need. It is best if you already have a good idea of what the result of the video would look like before you start shooting.
When you want to make a video, you need your equipment well-prepared. Before shooting, make sure that you have your preferred camera, microphones, lighting, tripods, and other equipment ready and available.
You should also prep the people or subjects that will star in the video. Ensure that they know what is expected of them and what they are doing.
When creating a video for any purposes, it is important to note that composition is vital. You should understand how to best stage, frame, or compose a shot for the best result. You should rely on the rule of thirds since they are a great base for making a great composition.
You should also pay attention to the sound, lighting, and acoustics when shooting a video. Set the white balance of your camera manually. It is advisable to shoot multiple takes to get the B-roll that you need.
During editing, clean up your shots as you import them. It is best to not overdo it with effects and transitions. Select your music carefully. Make sure that the entire video looks smooth and seamless from start to finish.
If you are not a pro at creating your own videos, but you need to create a video for whatever the reason, you can hire a professional. There are many people and businesses that offer great professional video creation services. You can find them online, near where you live, or through social media channels, like their Facebook page or others. Hiring someone will be the best way if you want something done professionally and well.